Things to consider:

• Cedar shoe trees will keep the odor down, help remove moisture, and maintain the shape of your shoes.
• To protect the heel of your shoes, use a shoehorn.
• Avoid instant shoe shine products. 
• Let your shoes rest between wears.  2-3 days is best at a minimum.
• Wear socks.  Moisture is the enemy of shoes and sweat can affect the lining.
• Avoid wearing shoes when wet.
• Dry shoes in an open area away from direct heat sources.  Direct heat sources can cause shoe leather to become dry and brittle.
• Protect nubuck leather with repellent.  Use silicone based repellent only.
• When polishing, don’t forget the edges and heels.
• Store shoes in flannel bags for travel (DIY bags in future post).

To shine your shoes:

1. Wipe off any excess dirt with a damp cloth and allow shoes to air dry.
2. Apply shoe polish that matches or is slightly lighter than the color of your shoes with a shoe polish brush.  Work the polish into the leather in a circular motion.  Get into tight spots with an old toothbrush.
3. After you’ve achieved a dull coat, allow the polish to dry (10-15 minutes).
4. Using a horsehair brush, lightly buff and polish the wax.
5. Use a soft cloth to buff further (an old t-shirt is perfect for this).
6. Apply edge dressing as necessary.